Privacy policy

Privacy Policy

Last updated: July 2026

This Privacy Policy describes how fitsuper.shop ("we", "us", or "our") collects, uses, and protects your personal information when you visit or make a purchase from our website.

Information We Collect

When you visit our site or place an order, we may collect:

Contact information: name, email address, phone number, billing and shipping address
Order information: items purchased, payment details (processed securely by our payment provider — we do not store full card details)
Device information: IP address, browser type, device type, and browsing behaviour on our site (via cookies and similar technologies)

How We Use Your Information

We use the information we collect to:

Process and fulfil your orders, including shipping and customer support
Communicate with you about your order, account, or enquiries
Send marketing communications, where you have opted in (you can unsubscribe at any time)
Improve our website, products, and customer experience
Detect and prevent fraud or unauthorised transactions
Comply with legal obligations

Cookies

We use cookies and similar tracking technologies to operate our site, remember your preferences, and understand how visitors use our store. You can control cookies through your browser settings.

Sharing Your Information

We do not sell your personal information. We may share it with:

Service providers who help us operate our store (e.g., payment processors, shipping carriers, email/marketing platforms)
Legal authorities, where required by law

Data Retention

We retain your personal information for as long as necessary to fulfil the purposes described in this policy, or as required by law.

Your Rights (UK GDPR)

As a UK-based business, we comply with the UK General Data Protection Regulation (UK GDPR). You have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data
Object to or restrict certain processing
Withdraw consent to marketing at any time
Lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data has been mishandled

To exercise any of these rights, contact us using the details below.

Data Security

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, or misuse. However, no method of transmission over the internet is 100% secure.